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About This Book
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failureis due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
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Yes, you can access Identifying Hidden Needs by K. Goffin,F. Lemke,U. Koners in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Half Title
- Title
- Copyright
- Contents
- List of Case Studies
- Acknowledgements
- Preface
- About the Authors
- Copyright Material
- PART 1 INTRODUCTION AND TRADITIONAL METHODS OF MARKET RESEARCH
- PART 2 NEW METHODS OF MARKET RESEARCH
- PART 3 DESIGNING BREAKTHROUGH PRODUCTS
- Appendix 1
- Appendix 2
- Appendix 3
- Appendix 4
- References and Notes
- Index