Competitive Intelligence
eBook - PDF

Competitive Intelligence

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Competitive Intelligence

Book details
Table of contents
Citations

About This Book

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

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Yes, you can access Competitive Intelligence by C. West in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2001
ISBN
9780230514591
Topic
Business
Subtopic
Management
Index
Business

Table of contents

  1. Cover
  2. Half-Title
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Preface
  8. 1. Competition
  9. 2. Intelligence
  10. 3. The Development of Competitive Intelligence
  11. 4. Framework for Competitive Analysis
  12. 5. Overview of the Sources of Intelligence
  13. 6. Secondary Sources of Intelligence
  14. 7. Intelligence on the Internet
  15. 8. Primary Intelligence Collection Techniques
  16. 9. Market Research as a Source of Competitive Intelligence
  17. 10. Analysis - Filling the Gaps and Stretching the Data
  18. 11. Verifying Intelligence
  19. 12. Competitive Intelligence Resources
  20. 13. The Intelligence Briefing
  21. 14. Controlling the Intelligence Collection Process
  22. 15. Legal Factors and Ethical Guidelines
  23. 16. Processing and Distributing Intelligence
  24. 17. Measuring the Effectiveness of Competitive Intelligence
  25. 18. Counter-Intelligence
  26. 19. Deception and Misinformation
  27. Appendix: The Competitive Intelligence Checklist
  28. Further Reading
  29. Index