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- English
- PDF
- Available on iOS & Android
eBook - PDF
Sensory Marketing
Book details
Table of contents
Citations
About This Book
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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Yes, you can access Sensory Marketing by B. Hultén,N. Broweus,M. van Dijk,Marcus van Dijk in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- Preface
- 1 What Is Sensory Marketing?
- 2 Marketing 3.0
- 3 The Smell Sense
- 4 The Sound Sense
- 5 The Sight Sense
- 6 The Taste Sense
- 7 The Touch Sense
- 8 The Brand As Sensory Experience
- Index