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About This Book
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
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Yes, you can access Objects of Desire by C. Dennis in PDF and/or ePUB format, as well as other popular books in Social Sciences & Global Development Studies. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Contents
- List of Tables
- List of Figures
- Acknowledgements
- List of Contributors
- Part I – Introduction and Background
- Part II – Why People Shop Where They Do – Shoppers' Responses to Attributes of Shopping Centres
- Part III – Consumer Decision Processes in Shopping Choices
- Part IV – Futurescapes
- References
- Index