How to Manage Your Global Reputation
eBook - PDF

How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations

Book details
Table of contents
Citations

About This Book

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

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Yes, you can access How to Manage Your Global Reputation by M. Morley in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2002
ISBN
9780230512191
Edition
2
Topic
Business
Subtopic
Management
Index
Business

Table of contents

  1. Cover
  2. Contents
  3. Preface
  4. Acknowledgements
  5. Foreword
  6. 1 The global village – it’s here
  7. 2 Corporate reputation
  8. 3 Corporate reputation management
  9. 4 The global voice
  10. 5 Think global, act local
  11. 6 The barriers
  12. 7 The specialization of international public relations
  13. 8 Issues identification and management
  14. 9 Crisis and catastrophe communications
  15. 10 Public affairs
  16. 11 Sponsorship? Philanthropy? Or promotion?
  17. 12 The Internet: medium, message, PR tool, manager
  18. 13 The infrastructure of your organization
  19. 14 The public relations agency
  20. 15 Research
  21. Index