Handbook of Commercial Banking
eBook - PDF

Handbook of Commercial Banking

Strategic Planning for Growth and Survival in the New Decade

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Handbook of Commercial Banking

Strategic Planning for Growth and Survival in the New Decade

Book details
Table of contents
Citations

About This Book

Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.

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Yes, you can access Handbook of Commercial Banking by D. Chorafas in PDF and/or ePUB format, as well as other popular books in Business & Financial Services. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
1998
ISBN
9780230379084
Topic
Business
Subtopic
Financial Services
Index
Business

Table of contents

  1. Cover
  2. Half-Title
  3. Series
  4. Title
  5. Copyright
  6. Contents
  7. Foreword
  8. Preface
  9. PART ONE: THE NEED FOR A COMMERCIAL BANKING STRATEGY
  10. PART TWO: FOCUSING ON MARKETING AND COMPETITION
  11. PART THREE: PRODUCT PRICING, PROFITABILITY, SECURITY, CREDIT RISK AND MARKET RISK
  12. Appendix: What is the Sense of Branding?
  13. Acknowledgments
  14. Index