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eBook - PDF
Public Relations for Asia
Book details
Table of contents
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About This Book
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
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Yes, you can access Public Relations for Asia by T. Morris,S. Goldsworthy in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- Preface
- Acknowledgments
- Part I: Understanding Public Relations
- Part II: Strategy and Planning
- Part III: Skills
- Part IV: The Future of Public Relations in Asia
- Glossary
- Notes
- Further reading, websites and sources of information
- About the authors
- Index