Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site.

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Yes, you can access Simply Seven by E. Schlie,J. Rheinboldt,N. Waesche in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Palgrave Macmillan

Year

2011

ISBN

9780230349674

Topic

Business

Subtopic

Marketing

Index

Business

Cover
Contents
List of Tables
Acknowledgments
1 Think outside the box, constantly experiment and evolve
2 The first building block – services sales
3 The second building block – subscriptions
4 The third building block – retail
5 The fourth building block – commissions
6 The fifth building block – advertising
7 The sixth building block – license sales
8 The seventh building block – financial management
9 It's a freemium world
10 The future of web business is personal
Appendix: Stress-testing the SimplySeven
Interviews
Notes
Index