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About This Book
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
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Yes, you can access Housework and Housewives in American Advertising by Jessamyn Neuhaus in PDF and/or ePUB format, as well as other popular books in History & North American History. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Half-Title
- Title
- Copyright
- Contents
- List of Figures
- Acknowledgments
- Introduction
- 1 The Laundry Room
- 2 The Bathroom
- 3 The Kitchen
- 4 The Living Room
- Conclusion
- Note on Sources
- Notes
- Index