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About This Book
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
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Yes, you can access Coca-Globalization by R. Foster in PDF and/or ePUB format, as well as other popular books in Social Sciences & Anthropology. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Contents
- List of Figures
- Introduction: Cola Connections and Worldly Things
- Part 1 Soft Drinks and the Economy of Qualities
- Part 2 Globalization, Citizenship, and the Politics of Consumption
- Conclusion: Product Networks and the Politics of Knowledge
- Notes
- References
- Index