Empathetic Marketing
eBook - PDF

Empathetic Marketing

How to Satisfy the 6 Core Emotional Needs of Your Customers

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Empathetic Marketing

How to Satisfy the 6 Core Emotional Needs of Your Customers

Book details
Table of contents
Citations

About This Book

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

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Yes, you can access Empathetic Marketing by M. Ingwer in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2017
ISBN
9781137512000
Topic
Business
Subtopic
Business Strategy
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. List of Figures and Tables
  7. Foreword
  8. Acknowledgments
  9. Introduction
  10. Chapter 1 The Hidden Emotional Needs behind Our Decisions
  11. Chapter 2 The Needs Continuum
  12. Chapter 3 The Need for Control
  13. Chapter 4 The Need for Self-Expression
  14. Chapter 5 The Need for Growth
  15. Chapter 6 The Need for Recognition
  16. Chapter 7 The Need for Belonging
  17. Chapter 8 The Need for Care
  18. Epilogue
  19. Notes
  20. Index