- English
- PDF
- Available on iOS & Android
About This Book
As sales of fair-trade goods explode across the globe, Fair Trade and the Citizen-Consumer provides a timely analysis of the organizations, institutions and grassroots networks behind this growing movement. Drawing on examples from the UK, Sweden and USA, this book moves away from models of individualized consumer choice and instead explores the collective cultures and practices that motivate and sustain fair-trade consumer behaviour. Although the fair-trade citizen-consumer has been called to action and publicly represented as an individual 'voting' in the marketplace, this book reveals how market interventions are editing the choices available to consumers, at the same time as 'Fairtrade Town' consumer networks are flourishing. Offering new and critical insights into the fair-trade success story, this book also contributes to debates about sustainable consumption behaviour and the growth of 'new' forms of political participation and citizenship.
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Table of contents
- Cover
- Fair Trade and the Citizen-Consumer
- Contents
- List of Tables, Box, Figures and Graphs
- Acknowledgements
- List of Abbreviations and Acronyms
- 1 Introduction: The Rise of the Fair-Trade Citizen-Consumer
- 2 Constructing the Fair-Trade Citizen-Consumer
- 3 The International Fair-Trade Consumer Movement
- 4 Promoting Fair-Trade
- 5 The Practice of Fair-Trade Support
- 6 The Normalisation and Exclusivity of Fair-Trade Consumption
- 7 The Politics of Fair-Trade Consumption
- 8 Conclusion: The Ideology of the Citizen-Consumer
- Appendix: The National Omnibus Survey Questions (Module 236)
- Notes
- Bibliography
- Index