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- 288 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Luxury Brands in China and India
Book details
Table of contents
Citations
About This Book
This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
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Yes, you can access Luxury Brands in China and India by Glyn Atwal,Douglas Bryson in PDF and/or ePUB format, as well as other popular books in Commerce & Commerce Général. We have over one million books available in our catalogue for you to explore.
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Topic
CommerceSubtopic
Commerce GénéralTable of contents
- Luxury Brands inChina and India
- 1 A New Reality
- 2 Luxury Dilemmas
- 3 The Aspirational Rich
- 4 The Super-Rich
- 5 Faking Luxury
- 6 Giving Luxury
- 7 Digitally Rich
- 8 Responsible Luxury
- 9 Learning from Mistakes
- 10 A Luxury Footprint
- Index