As dreamers do
Like me, my husband Jonathan is a philosophy professor. We sometimes talk shop together. When I was working on this book, I talked with Jonathan about love, and sadness, and the idea of being âhappy ever after.â
One day, I mentioned to him in passing that âthe pursuit of happinessâ struck me as a very American thing. He was surprised to hear that I thought so.
âIsnât that basically the same everywhere?â he asked.
I was surprised by his surprise. Jonathan is an American citizen, but he isnât the kind of stereotypical American who imagines the world beyond the contiguous United States to be a vague blur of terrorists and starving children. He reads, he travels, heâs lived in Scotland, and now he lives with me in Canada. Heâs a pretty worldly-wise, generally cool human. Why would he assume everywhere is like America?
I had to stop and think about his question. In fact, I havenât really stopped thinking about it ever since. Gradually, I came to the conclusion that Jonathan was right. The pursuit of happiness is everywhere. But I was right too. Iâm going to try and untangle some different strands in this question, and then I think that will make sense.
The phrasing âthe pursuit of happinessâ has specifically American roots. It appears most famously in the 1776 US Declaration of Independence: âWe hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.â1 These ideals and this specific way of expressing them are built into the USAâs origin story â or, more accurately, the story it tells about its origins. They lie at the core of the nationâs identity â or, more accurately, its self-image. The USA counts its very existence as beginning in 1776 with this declaration, rather than in 1781 with the ratification of Articles of Confederation. There is something about the Declaration of Independence. Somehow it is more existential, more constitutive of the nationâs sense of itself, than even the document that literally constituted the uniting of the United States.
When I see all those tee-shirts insisting on âGood Vibes Onlyâ or carefully curated Instagram feeds telling me to âFind Joy in Every Moment,â itâs interesting to contextualize these things by remembering that American happiness culture got started as soon as America did.
Still, Jonathan was not wrong about its universality. One might encounter ideas like these more or less anywhere nowadays. But I think that to a large extent that is true because American ideas and ideals have been exported to the rest of the world. The increasing homogeneity of global culture is linked to Americaâs geopolitical dominance.
It certainly feels to me as if happiness ideology has been on the rise over the course of my lifetime. I donât remember happiness being nearly so prominent when I was growing up in a lower-middle-class British household in the 1980s and 1990s. I recall a cultural focus on underdogs, pessimism, left-wing political satire, and toilet humour.
And Iâm not alone in thinking things used to be different. Happiness culture used to be specifically American. In Manâs Search for Meaning,2 Austrian psychiatrist and Holocaust survivor Viktor Frankl wrote: âTo the European, it is a characteristic of the American culture that, again and again, one is commanded and ordered to âbe happyâ.â
There have been some significant developments in American happiness culture since 1776. Ideas about happiness being healthy â or perhaps even the same thing as health â arrive on the scene by 1902, when American philosopher William James declares that a âhealthy-mindedâ individual is one who has that âtendency which looks on all things and sees that they are good.â (Those for whom âthe world ⌠looks remote, strange, sinister and uncanny,â for whom âits colour is gone and its breath is cold,â are labelled by James as âsick souls.â)3
Even more significantly â for my purposes in this book â there is a strand in this culture that says all you need to do to achieve your goals in life is to think happy thoughts. That everything you most desire will come to you through the power of positive thinking.
Perhaps youâve heard of a book called The Secret (based on a film of the same name). Oprah Winfrey is a big fan. First published in 2006, itâs sold over 30 million copies worldwide. Even if you havenât heard of The Secret by name, you might have heard of the âlaw of attractionâ that it popularized.4 This âlawâ says that you can âmanifestâ things in your life just by having corresponding thoughts.
Proponents of the law of attraction compare people to magnets. You can become a money magnet â manifest money just by thinking about having lots of money. Or you can become a love magnet, or a Rolex magnet, or a CEO job magnet, or whatever. You just need to feel yourself already having the thing you want, and it will come to you. If you feel rich, youâll be rich. If you feel lucky in love, youâll be lucky in love. On the other hand, feeling like a loser is a self-fulfilling prophecy. Just as positive thoughts manifest positive results, negative thoughts manifest negative results because âlike attracts like.â (This is literally the opposite of how magnets work, but letâs not quibble over details.) The basic metaphysical claim of The Secret is that reality will conform itself to the way you think of it, as opposed to what is commonly assumed: that we should try to conform our beliefs to reality.
The idea that convincing yourself youâre rich and beloved is all it takes for money and love to âmanifestâ in your life might sound delusional to some. But we should tread carefully here. This seems, for many people, to be a genuinely held belief. And millions are at least sufficiently interested in the idea to shell out the price of a book.
Moreover, itâs not as if the law of attraction just arrived out of the blue in 2006. The American Dream has long sold what is, in many ways, a watered-down version of the same story: that anyone can make it in America. Anyone can be âself-made,â pull themselves up by their bootstraps, start out with nothing and become a millionaire or a president or an astronaut.
A crucial part of both the American Dream and the law of attraction is that it doesnât matter if you start out with nothing. It doesnât matter who you are or what you have, and you donât need to rely on anyone elseâs help. You individually can get where you want to be, provided you make the effort. The only difference is that, where the American Dream says you get what you want through certain kinds of hard work, the law of attraction says you get it through certain kinds of positive thinking.
As you might suspect by now, I am not even a little bit sympathetic to either of these claims. Nobody accomplishes anything without support and co-operation. Wealth is dramatically correlated with markers of privilege, especially race,5 and so are dating preferences.6 Those who start with nothing have little chance of âsucceedingâ materially in America, while, by the same measure, those who start life as billionaires are hard pressed to do anything that wouldnât count as âsuccess.â
The way I see it, the American Dream was already so thoroughly disconnected from the realities of how power works and how a society functions that, for people whoâd already bought into that mythology, the law of attraction was an easy sell. It might be delusional, but itâs the kind of delusion thatâs a natural and continuous next step from where America already was.
Do you remember Jiminy Cricketâs song from the 1940 Disney classic, Pinocchio? It begins âWhen you wish upon a star âŚâ and promises that absolutely anything can be attained through this method. Sounds a bit like The Secret, donât you think? When I say there were forerunners to the law of attraction, helping to pry open the chasm between American Dreams and reality, this is the kind of thing I mean.
In âWhen you wish upon a star,â there are literally no limits to what you can acquire: âanything your heart desires,â it promises, âwill come to you.â And perhaps even more importantly, anybody can acquire these things: it âmakes no difference who you are,â provided only that âyour heart is in your dreams.â As in all versions of the American Dream, it doesnât matter if you start out with nothing. We donât have to worry about correcting for any inequalities in peopleâs starting positions, or redistributing, or levelling the playing field. (To the stereotypical American, all that sort of talk sounds like communism, which is to say it sounds heinous.)
But you might be tempted to think: So what? Itâs just a kidsâ song performed by a cartoon insect. But it really isnât just that. It has become an icon. It is now symbolic of the entire Disney brand (a snippet from this song is played when the logo appears at the start of any Disney movie), and Disney, in turn, has become a kind of avatar for American culture writ large. This is a song that matters. It ...