Social Media Marketing Made Easy
eBook - ePub

Social Media Marketing Made Easy

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Social Media Marketing Made Easy

Book details
Table of contents
Citations

About This Book

This handbook is aimed at those who want to promote their business online through SOCIAL MEDIA MARKETING, but do not have the time to attend courses in person, or do not want to hire expensive professionals, preferring to handle it themselves. Therefore, this is not a manual to be read by experts only. On the contrary, it is a highly practical book. It is full of examples from real life situations, written in a simple non-technical language, and so accessible to all. Thus, is it a book for beginners? Yes, but not only and merely. In effect, it is essentially a book for anyone who wants to have a quick overview of the subject: a handbook full of critical tools, which will enable you to evaluate which media to use and why. But is it really worth studying and making use of Social Media Marketing today? Absolutely YES! Why? For two consequential reasons: 1) Social Media Marketing is a fundamental part of Web Marketing, which is making shoes out of the old style Marketing; 2) Social Media Marketing is taking an increasingly large share of Web Marketing, to the detriment of SEO, SEM, DEM, etc.. Therefore, if you want to find a job in the field of Web Marketing, you really should specialise in Social, given that the sector is growing fast. On the other hand, if you are an entrepreneur, a freelancer or a hobbyist, this manual is for you as well. In fact, it will show you in simple terms the best ways to promote yourself and your activities on social networks.
This guide will open your eyes to the infinite opportunities that this field offers. Moreover, it will give you numerous practical tools to get started right away. HERE'S WHAT YOU WILL LEARN WITH THIS MANUAL: What is Social Media Marketing
Why should you invest in Social Media
What is the role of the Social Media Manager
How to create a winning Social Media Strategy
How to choose the right Social Network for your business
Social Media Marketing netiquette
How to do Social Media Marketing without paying
Paid campaigns: how they work and why to use them
How to promote a product or service on Facebook
How to manage a fanpage on Facebook
How to integrate Facebook with other social networks
How to promote a product or service on Twitter
How to integrate Twitter with other social networks
How to quickly and easily publish effective videos on YouTube
How to create brand loyalty with great videos
How to increase your business activities on YouTube
How to do social media marketing on Instagram
How to do social media marketing on Tumblr
How to do social media marketing on Flickr
How to do social media marketing on Pinterest
How to do social media marketing on Tik Tok
How to do social media marketing on Vimeo
How to do social media marketing on LinkedIn
How to do social media marketing on SlideShare
How to promote your blog on social media
How to promote your company on social media
How to promote your E-Commerce on Social Media and much more...

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Yes, you can access Social Media Marketing Made Easy by Giorgia Bertoglio in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
HOW2 Edizioni
Year
2022
ISBN
9788893055925
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. PREFACIO
  2. 1. INTRODUCCIÓN AL SOCIAL MEDIA MARKETING
  3. 1.2. ¿Por qué invertir en el Social Media Marketing?
  4. 1.3. La figura del Social Media Manager
  5. 1.5. Por cada target, su red social
  6. 1.6. SEO y SEM: qué son y para qué sirven
  7. 1.6.1. El duro trabajo del SEO
  8. 1.6.2. El dorado mundo SEM
  9. 1.7. La netiquette del Social Media Marketing
  10. 1.8. Mitos que desmentir
  11. Los secretos revelados en este capĂ­tulo
  12. 2. FACEBOOK MARKETING
  13. 2.2 CĂłmo promover un personaje
  14. 2.3. Como organizar una Fan Page
  15. 2.4. Media compartidos en Facebook: ÂżcuĂĄles funcionan mejor?
  16. 2.5. Complementar Facebook con otras redes
  17. 2.6. Hacer Social Media Marketing sin pagar: ÂżcĂłmo se hace?
  18. 2.7. Campañas de pago: ¿cómo funcionan y por qué usarlas?
  19. 2.8. Case History: Jenus de Nazareth, el Verbo de Don Alemanno Difundido a través de Facebook
  20. Secretos revelados en este capĂ­tulo
  21. 3. TWITTER MARKETING
  22. 3.2. CĂłmo promover a un personaje
  23. 3.3. Complementar Twitter con otras redes
  24. Secretos revelados en este capĂ­tulo
  25. 4. YOUTUBE MARKETING
  26. 4.1. Subir un video atractivo y de forma fĂĄcil en YouTube
  27. 4.2. Crear un brand loyalty aportando un video llamativo
  28. 4.3. Aumentar el volumen de ingresos de tu negocio
  29. 4.4. Publicidad en YouTube
  30. 4.5. Case History: Daniele Doesn’t Matter
  31. Secretos revelados en este capĂ­tulo
  32. 5. INSTAGRAM MARKETING
  33. 5.2. ÂżInstagram estĂĄ en lĂ­nea conmigo?
  34. 5.3. Aumentar los “me gusta” y los seguidores en Instagram
  35. 5.4. El poder del hashtag
  36. 5.5. Case History: Starbucks conquista a todos
  37. Secretos revelados en este capĂ­tulo
  38. 6. LOS HERMANASTROS DE INSTAGRAM: TUMBLR, FLICKER Y PINTEREST
  39. 6.1. El desconocido Tumblr
  40. 6.2. Flickr, la versiĂłn seria de Instagram
  41. 6.3. Pinterest, el social “atractivo”
  42. Secretos revelados en este capĂ­tulo
  43. 7. LA TRISTE HISTORIA DE GOOGLE+
  44. 7.1. Google+ vs Facebook: diferencias
  45. Secretos revelados en este capĂ­tulo
  46. 8. VIMEO
  47. 8.1. CaracterĂ­sticas principales
  48. 8.2. ¿Por qué Vimeo y no YouTube?
  49. 8.3. Sus usuarios
  50. 8.4. CĂłmo darse a conocer en Vimeo
  51. Secretos revelados en este capĂ­tulo
  52. 9. LAS REDES PARA EL TRABAJO: LINKEDIN Y SLIDESHARE
  53. 9.2. SlideShare
  54. 9.3. LinkedIn vs. Slideshare: ÂżcuĂĄl me viene mejor?
  55. Secretos revelados en este capĂ­tulo
  56. 10. TIK TOK
  57. En cuanto al marketing pago de Tik Tok, su sistema es muy similar al de Facebook e Instagram. Båsicamente tienes que publicar una campaña de publicidad seleccionando el budget y el target que te interese.
  58. Secretos revelados en este capĂ­tulo
  59. 11. LAS REDES COMO MEDIO PUBLICITARIO
  60. 11.1. Promover vuestro blog en las redes
  61. 11.2. Promover vuestra empresa en las redes
  62. 11.3. Promover vuestro E-Commerce en las redes
  63. Secretos revelados en este capĂ­tulo
  64. CONCLUSIONES