Your Career Marketing Plan
eBook - ePub

Your Career Marketing Plan

  1. 210 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Your Career Marketing Plan

Book details
Table of contents
Citations

About This Book

This book will guide you through the steps of both developing and implementing a career marketing plan. Hopefully, it is going to be a valuable journey for you and one in which you will learn a great deal about the person you are in life as well as in the workplace. More importantly, you will have a better understanding of the field in which you want to pursue your career and the type of employer to whom you want to offer your peerless expertise.
If you will take the time to complete the exercises at the end of each chapter, they will help you to analyse the information gathering you need to do to start building your own Career Marketing Plan. A Career Marketing Plan template is given at the end of the book for you to start entering your strategies, tactics and action steps for the implementation, control and feedback of your plan.
This book will hopefully change you and your self-perception in a very positive way and give you greater confidence as well as self-awareness. It will help you know who you are, what you want and how you are going to get it. There is nothing stopping you from having the career you want and, ultimately, the life you desire. You will realise that you have what it takes to control your career destiny.
Best of luck to you on your career path and best wishes for tremendous success with marketing not only your career but also marketing you!

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Yes, you can access Your Career Marketing Plan by Abdulrazzag Alharbi in PDF and/or ePUB format, as well as other popular books in Personal Development & Careers. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Austin Macauley Publishers
Year
2022
ISBN
9781398438095
Topic
Personal Development
Subtopic
Careers

Table of contents

  1. Title Page
  2. About the Author
  3. Copyright Information ©
  4. Acknowledgement
  5. Foreword
  6. Preface
  7. Part One The Bird’s-Eye View
  8. Chapter 1: Introduction
  9. Chapter 2: The Marketing Plan
  10. Part Two The Business Model
  11. Chapter 3: Strategy – Finding Your Direction – Initial Planning Steps
  12. Chapter 4: Strategy – Conducting a Market Analysis – Figuring Out Who You Want to Work For
  13. Chapter 5: Strategy – Conducting a Competitive Analysis – Figuring Out Who and What You Are Up Against
  14. Chapter 6: Strategy – Your Value Proposition
  15. Chapter 7: Tactics – Navigating Your Career – The 4 Ps Marketing Mix
  16. Part Three Implementation
  17. Chapter 8: Putting the Business Model in Your Marketing Plan into Action
  18. Part Four Control & FeebBack
  19. Chapter 9: Control – Managing Resources
  20. Chapter 10: Feedback – Managing Performance
  21. Part Five Conclusion
  22. Conclusion – Creating Your Career Marketing Plan
  23. Complete the Career Marketing Plan Template
  24. Lessons from the CEOs
  25. References