Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of digital transformation. Parts of an organisation that touch the outside world will often be first to sense a need. Their adaptive changes can then cascade up, and as this is implemented more widely the organization builds value and resilience.

The structure of this book is built upon real-world issues the authors encountered in their research and consultancy, with each chapter offering a specific solution. The new framework presented here was inspired by dozens of interviews with digital transformation experts and by an ecological model that aims to understand resilience in the biological world by looking at continuous and nesting adaptation cycles of ecosystems. This book forms part of the American Marketing Association (AMA) series

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Yes, you can access Break the Wall by Zeynep Aksehirli, Yakov Bart, Kwong Chan, Koen Pauwels in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Comportamiento organizacional. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Emerald Publishing Limited

Year

2022

ISBN

9781803821870

Topic

Negocios y empresa

Subtopic

Comportamiento organizacional

Cover
Title
1. Introduction to Seven Key Insights
2. Frame Digital Transformation
3. Set Your Goals
4. Analyze the Gaps
5. Wield the Sledgehammer
6. Design the Open‐floor Plan
7. Implement to Avoid the Pitfalls
8. Learn from the Experiences of Others
Index