Summary: The Long Tail
eBook - ePub

Summary: The Long Tail

Review and Analysis of Anderson's Book

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Summary: The Long Tail

Review and Analysis of Anderson's Book

Book details
Table of contents
Citations

About This Book

The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More". This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a fewunits in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business. Added-value of this summary:
•Save time
•Understand key concepts
•Increase your business knowledge To learn more, read "The Long Tail" and find out how your business canbecome more profitable by selling less of more.

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Information

Publisher
Business Book Summaries
Year
2013
ISBN
9782806233677
Topic
Business
Subtopic
Consumer Behaviour
Index
Business

Table of contents

  1. Cover
  2. Book Presentation: The Long Tail by Chris Anderson