Summary: Made in Japan
eBook - ePub

Summary: Made in Japan

Review and Analysis of Morita, Reingold and Shimomura's Book

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Summary: Made in Japan

Review and Analysis of Morita, Reingold and Shimomura's Book

Book details
Table of contents
Citations

About This Book

The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's book: "Made in Japan: Akio Morita and Sony". This complete summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book "Made in Japan" tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader. In their book, the authors reveal how the company realised that marketing would be as important as the product itself. This summary describes the ups and downs of the journey and the secrets behind Sony's global success. Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge To learn more, read "Made in Japan" and discover the story behind the technology giant and why so many of its ideas have been implemented by others.

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Information

Publisher
Business Book Summaries
Year
2014
ISBN
9782511016039
Topic
Business
Subtopic
Business Biographies
Index
Business

Table of contents

  1. Book Presentation: Made In Japan by Akio Morita and Sony
  2. Summary of Made In Japan (Akio Morita and Sony)