Summary: Word of Mouth Marketing
eBook - ePub

Summary: Word of Mouth Marketing

Review and Analysis of Sernovitz's Book

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Summary: Word of Mouth Marketing

Review and Analysis of Sernovitz's Book

Book details
Table of contents
Citations

About This Book

The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking". This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales. Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge To learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.

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Information

Publisher
Business Book Summaries
Year
2014
ISBN
9782511022139
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Book Presentation: Word Of Mouth Marketing by Andy Sernovitz