Summary: Lean Customer Development
eBook - ePub

Summary: Lean Customer Development

Review and Analysis of Alvarez's Book

BusinessNews Publishing

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Summary: Lean Customer Development

Review and Analysis of Alvarez's Book

BusinessNews Publishing

Book details
Table of contents
Citations

About This Book

The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy". This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is 'Lean Customer Development', which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process. Added-value of this summary:
• Save time
• Understand the needs of your customers
• Create products that your customers will pay for To learn more, read "Lean Customer Development" and get to know your customers' needs and develop products to satisfy them!

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access Summary: Lean Customer Development by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Business & Marketing Research. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Business Book Summaries
Year
2015
ISBN
9782511035948
Topic
Business
Subtopic
Marketing Research
Index
Business

Table of contents

  1. Cover
  2. Book Presentation: Lean Customer Development by Cindy Alvarez