Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
- 286 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
About This Book
This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research.
Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology.
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Table of contents
- Cover
- Half Title
- Series Page
- Title Page
- Copyright Page
- Table of Contents
- List of Figures
- List of Tables
- List of Contributors
- 1 Introduction: Is It a One Big Habitus?
- Section I Women and Leadership in Public Relations: A Synthesis of Existing Research and the Way Forward
- Section II Something Old is New Again – Women and Leadership in Public Relations from West to East
- Section III The Women’s Leadership in Public Relations: Case Studies of Inspirational Women’s Leadership in Public Relations
- Index