Consumer Ethnocentrism, Country of Origin and Marketing
eBook - ePub

Consumer Ethnocentrism, Country of Origin and Marketing

Food Market in Poland

  1. 336 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Consumer Ethnocentrism, Country of Origin and Marketing

Food Market in Poland

Book details
Table of contents
Citations

About This Book

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies.

This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study.

Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students.

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Yes, you can access Consumer Ethnocentrism, Country of Origin and Marketing by Pawe? Bry?a,Tomasz Doma?ski in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Business allgemein. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2022
ISBN
9781000719055
Edition
1
Topic
Betriebswirtschaft
Subtopic
Business allgemein

Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. List of figures
  8. List of tables
  9. Acknowledgements
  10. 1 Introduction with literature review
  11. Part I Consumer ethnocentrism and country-of-origin effect on the food market – quantitative results from Poland
  12. Part II Case studies of marketing strategies appealing to consumer ethnocentrism or country-of-origin effect
  13. Appendix 1. Survey questionnaire addressed to consumers
  14. Appendix 2. Survey questionnaire addressed to companies
  15. Appendix 3. Guide for interviews with managers
  16. Index