- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
The Swiss pharmaceutical industry is world-famous, and of today's top five global pharmaceutical businesses, two are Swiss - Roche and Novartis. Novartis was created in 1996 from a merger between three other major companies, Ciba, Geigy and Sandoz (the merger was the biggest ever in business history worldwide up to that point), but despite being a relatively new name, it is rooted in over 150 years of history. Focusing on the emergence of Novartis, this authoritative book is also the fascinating story of how Switzerland's pharmaceutical industry grew out of early dye-production for textiles in the mid nineteenth century, scored major triumphs with the introduction of products such as DDT and Valium in the twentieth century, and developed into the far-reaching international healthcare providers of today.
Frequently asked questions
Information
Table of contents
- Copyright Page
- Contents
- Foreword Joerg Reinhardt
- 1 Ready for lift-off
- 2 Export and expansion
- 3 The First World War
- 4 The interwar period
- 5 The Second World War and the early postwar period
- 6 Two decades of growth
- 7 First one merger, then another
- 8 Novartis
- Appendix
- Prix Galien
- Sources and Bibliography
- Index
- Photo credits