- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
Are we tired of hearing that fall is a season, sick of being offered fries and told about the latest movie? Yeah. Have we noticed the sly interpolation of Americanisms into our everyday speech? You betcha. And are we outraged? Hell, yes. But do we do anything? Too much hassle. Until now.In That's The Way It Crumbles Matthew Engel presents a call to arms against the linguistic impoverishment that happens when one language dominates another. With dismay and wry amusement, he traces the American invasion of our language from the early days of the New World, via the influence of Edison, the dance hall and the talkies, right up to the Apple and Microsoft-dominated present day, and explores the fate of other languages trying to fend off linguistic takeover bids. It is not the Americans' fault, more the result of their talent for innovation and our own indifference.He explains how America's cultural supremacy affects British gestures, celebrations and way of life, and how every paragraph and conversation includes words the British no longer even think of as Americanisms. Part battle cry, part love song, part elegy, this book celebrates the strange, the banal, the precious and the endangered parts of our uncommon common language.
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Table of contents
- Copyright Page
- Dedication
- Contents
- A note on the text
- Introduction: Thereâll be Bluebirds
- Chapter 1. For shame, Mr Jefferson!
- Chapter 2. Ahoy there!
- Chapter 3. You ainât heard nothinâ yet
- Chapter 4. One, two, three oâclock, four oâclock rock
- Chapter 5. Stepping up to the plate
- Chapter 6. Letâs wake up and have a cuppa instead
- Chapter 7. Nous sommes tous Américains, innit
- Chapter 8. From abrasive to zing
- Chapter 9. What is to be done?
- Endnotes
- Bibliography
- Acknowledgements
- Index of names
- Index of Americanisms