Artificial Intelligence in Marketing

K. Sudhir, Olivier Toubia, K. Sudhir, Olivier Toubia

• Publisher: Emerald Publishing Limited
• Year: 2023
• Print ISBN: 9781802628760
• eBook ISBN: 9781802628777
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.

Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.

Table of contents

• Cover
• Editorial Advisory Board
• Title
• Copyright
• Contents
• About the Editor-in-Chief
• About the Volume Editors
• About the Contributors
• Introduction
• The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth
• The Economics of Artificial Intelligence: A Marketing Perspective 13
• AI and Personalization
• Artificial Intelligence and Pricing
• Leveraging AI for Content Generation: A Customer Equity Perspective
• Artificial Intelligence and User-Generated Data Are Transforming How Firms Come to Understand Customer Needs
• Artificial Intelligence Applications to Customer Feedback Research: A Review
• Natural Language Processing in Marketing
• Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
• Deep Learning in Marketing: A Review and Research Agenda
• Anthropomorphism in Artificial Intelligence: A Review of Empirical Work Across Domains and Insights for Future Research
• Index