Demystifying Fundraising Funnels

A Digital Marketing Blueprint to Fund Your Non-Profit

David Higgins

• Publisher: Made for Success
• Year: 2022
• ISBN:
  9798212326209
• Topic: Business
• Subtopic: Nonprofit Organizations & Charities
• Index: Business

"Every non-profit organization should follow the principles in this book, especially in today's current climate where fundraising has become trickier. The book shows you step-by-step how to successfully run online fundraising campaigns so you can grow your organization faster and help more people."—Corinna Essa, Author of Money on Demand and Reach

The legacy methods of fundraising have either exhausted their efficacy or undergone total extinction. With a brave new economic landscape near at hand, non-profits are faced with one last ultimatum: level up or evaporate forever!

The prior landscape of fundraising has been razed by pandemic, political, and cultural shifts. As a result, non-profits must adapt their approach to suit the modern paradigm so that they may flourish like never before. Demystifying Fundraising Funnels presents non-profits with ideas, strategy, and, most importantly, hope.

Demystifying Fundraising Funnels is not merely a book that laments the new e-commerce world's challenges to non-profits. Instead, it is the paragon guide for tactics, tools, and real-world answers that non-profits can enact to thrive in our new online economy. With a honed-in online strategy, non-profits can unlock a literal world of new possibilities.

You'll be ignited with inspiration from the possibilities as well as empowered with the confidence of a step-by-step approach that brings real, rewarding growth to your team, volunteers, and non-profit as a whole.

Demystifying Fundraising Funnels gives you the legs to run headlong toward the opportunities of dynamic online fundraising and dive deep into relationships with thousands of undiscovered donor connections.

Have you been seeking a blueprint that doesn't just make a lasting impact on your organization's financial picture but also interlaces your team as one powerful, unified mind? Then you're poised and ready to have your fundraising funnels demystified.

Table of contents

• Cover
• Title Page
• Praise for Demystifying Fundraising Funnels
• Copyright Page
• Dedication Page
• Contents
• Preface
• Introduction: In a boardroom near you
• Chapter 1: A Digital Marketing Blueprint for Nonprofits
• Chapter 2: Discovering the New Donor Culture
• Chapter 3: Bridging the Communication Gap by Using the Right Language and Drivers
• Chapter 4: Mastering the Fundamentals of Building Online Relationships
• Chapter 5: Reaching Donors From Across the Nation and Around the World
• Chapter 6: Writing to Win Hearts and Build Long-Term Donors
• Chapter 7: Realizing Global Value Inside Your Nonprofit
• Chapter 8: Designing a High-Value, Online Funnel Campaign
• Chapter 9: Organizing the Workflow for Writing a High-Value Article
• Chapter 10: Multiplying the Email List & Why It's the Backbone of a Nonprofit Budget
• Chapter 11: Mapping the Drivers & Funnels So They Will Engage Donors
• Chapter 12: Building Your Funnel Campaign Budget
• Chapter 13: Inspecting Your New Funnel Campaigns
• Chapter 14: A Community of Nonprofit Funnel Builders
• Afterword: What Do I Do Next?
• Toolbox Recommendations
• Endnotes
• Acknowledgements: “Many hands do make light work”
• About the author: He was born where?