- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone.
Mastering the skill to tap into the world's largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business.
Through scientific research, learn how women differ from men in the buying process. Overcome the fear of sales. Learn to operate with integrity. Learn to ask great questions. Integrate 4 communication styles. Learn to sell to 7 personality types. Master the four stages of competency.
Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.
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Table of contents
- Cover Page
- Title Page
- Copyright Page
- Praise for Why Women Buy
- Contents
- Preface
- Introduction
- Chapter 1 Recognize How Women Differ from Men
- Chapter 2 Overcome the Fear of Sales
- Chapter 3 Operate with Integrity
- Chapter 4 Ask Great Questions
- Chapter 5 Integrate All Four Communication Styles
- Chapter 6 Sell to the Different Personality Types
- Chapter 7 The Four Stages of Competency
- Bonus Confidence in Selling to Women
- Closing Thoughts
- About the Author
- Notes
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