- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon usā¦.an approach in which authors are authenticity engaging their audiences.
But how do you start? Today's mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author.
Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.
With this system, you will no longer have the guesswork associated with which marketing programs to run for a successfully launch of your book. Bryan Heathman has managed hundreds of book marketing campaigns and scientifically created a repeatable 15-week system to promote non-fiction books.
Bryan's approach to book marketing in this book was inspired by running massively successful campaigns which have resulted in New York Times best sellers, Wall Street Journal best sellers, Amazon #1 best sellers.
This book isn't like most marketing books, which list a hundred things to do when marketing a book. This approach is distilled into a manageable system of a 15-week burst of activity, which when completed in a scheduled time-frame are proven to produce the results you desire for a successful book launch.
Trust the system and eliminate the guesswork as you work towards your #1 best-selling book.
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Information
Table of contents
- Cover Page
- Copyright Page
- Title Page
- Content
- Introduction
- 1 The Book Marketing Formula
- 2 The Art of Branding for Authors
- 3 How to Get Quality Book Endorsements from Celebrities
- 4 Creating a Product Funnel: The Business Side of Writing
- 5 How to Get Media Attention with Public Relations
- 6 Social Media & The Art of Selling Books
- 7 How to Profit from Bookstore Signings
- 8 How to Promote a Book on Goodreads
- 9 How to Build an Author Website
- 10 Book Awards and Professional Reviews
- 11 The All-Important Pre-Order Campaign
- 12 How to Pay for Your Book Launch
- Conclusion
- Appendix
- About Author