The Essential Entrepreneur

What It Takes to Start, Scale, and Sell a Successful Business

Richard Turner

• Publisher: Wiley
• Year: 2022
• ISBN:
  9781119984597
• Edition: 2
• Topic: Business
• Subtopic: Entrepreneurship
• Index: Business

A toolkit for entrepreneurial success

In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you're ready to take your fledgling business to the next level—and finally follow that brilliant big idea—this guide covers everything you'll need to navigate the challenges ahead.

Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager).

You'll discover how to:

• Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings
• Sort the good ideas from the bad: validate your business (whether it's a product or a service) and maximise its value
• Position your brand so that what you do is clear and instantly recognisable
• Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more
• Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution

Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can't-miss resource for start-up entrepreneurs and business owners, The Essential Entrepreneur outlines everything you need to know to hit the ground running.

Table of contents

• Cover
• Title Page
• Copyright Page
• Contents
• Introduction
• Chapter 1 Validating and testing your idea
• Chapter 2 Developing a start-up business plan
• Chapter 3 Product or service?
• Chapter 4 Timing is everything
• Chapter 5 Passion, culture and values
• Chapter 6 Brand positioning and marketing
• Chapter 7 Bringing in those sales
• Chapter 8 Sourcing suppliers and manufacturing
• Chapter 9 Innovation, re-invention and disruption
• Chapter 10 Defining a new market
• Chapter 11 Getting investmentready
• Chapter 12 Ownership and equity
• Chapter 13 Trademarks and patents
• Chapter 14 What business am I in?
• Chapter 15 Tuning and restructuring
• Chapter 16 Managing growth and consistency
• Chapter 17 Getting out of business
• Are entrepreneurs born or made?
• Acknowledgements
• Index
• EULA