- 328 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area.Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization.
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Table of contents
- PRAISE FOR SOCIAL SELLING
- Social Selling
- Contents
- List of figures
- Foreword
- Preface
- Acknowledgements
- Introduction
- 01 Community and tribalism
- 02 Your identity within social networks
- 03 Talking to strangers
- 04 Controlling influence
- 05 The mechanics of traditional sales
- 06 Moving from an analogue to a social mindset
- 07 Selling the idea of social selling and measuring success
- 08 How to use technology to your advantage
- 09 Digital maturity
- 10 The digital organization practitioner
- 11 Five steps to getting started
- Conclusion
- Epilogue
- Index
- Copyright Page