War Paint

Madame Helena Rubinstein and Miss Elizabeth Arden: Their Lives, Their Times, Their Rivalry

Lindy Woodhead

• Publisher: Trade Paper Press
• Year: 2010
• ISBN:
  9781118040034
• Edition: 1
• Topic: Business
• Subtopic: Business Biographies
• Index: Business

A fascinating dual biography of the women who founded today's beauty industry

They were both born in the nineteenth century in humble circumstances–Helena Rubinstein in an orthodox Jewish household in Kraków, Poland, Elizabeth Arden on a farm outside Toronto. But by the 1930s, they were bitter rivals in New York, the rulers of dueling international beauty empires that would forever change the way women thought about cosmetics, salons, and wrinkles. This riveting biography brings these two celebrated women to life, revealing the ruthless drive and innovative business strategies that took each to the top. Along the way, it offers an intriguing look at their personal idiosyncrasies (Rubinstein collected art, Arden racehorses), their checkered marriages, and the rarefied social milieu in which they both traveled.

Table of contents

• Title Page
• Copyright Page
• Dedication
• Epigraph
• Introduction
• CHAPTER ONE - RIVALS EVEN IN DEATH New York 1965-1967
• CHAPTER TWO - THE KRAKOW CREAM 1872-1896
• CHAPTER THREE - THE BEAUTY WIZARD OF OZ Australia 1896-1905
• CHAPTER FOUR - RISE OF A RIVAL 1839-1907
• CHAPTER FIVE - MADAME ON THE MOVE Melbourne, London, Paris 1905-1914
• CHAPTER SIX - FLORENCE GRAHAM BECOMES MISS ELIZABETH ARDEN New York 1907-1914
• CHAPTER SEVEN - THE WOMEN AT WAR New York 1914-1919
• CHAPTER EIGHT - MASTERS OF ART, MISTRESSES OF MONEY Paris 1920-1926
• CHAPTER NINE - ELIZABETH AND TOMMY New York 1920-1926
• CHAPTER TEN - IN THE MONEY – HELENA Paris and New York 1926-1930
• CHAPTER ELEVEN - END OF AN ERA DEPRESSION AND DIVORCE – HELENA Paris and New ...
• CHAPTER TWELVE - LIPSTICKS AND LESBIANS ELIZABETH AND ELISABETH New York 1926-1934
• CHAPTER THIRTEEN - CHALLENGES AND CHANGES America and Europe 1933-1937
• CHAPTER FOURTEEN - MAINE CHANCE AND MAKEOVERS New York, London, Paris 1935-1939
• CHAPTER FIFTEEN - PRINCESS OF THE POTIONS V LADY OF THE LOTIONS 1937-1939
• CHAPTER SIXTEEN - THE SECOND WORLD WAR - PART I London, Paris, New York 1939-1942
• CHAPTER SEVENTEEN - THE SECOND WORLD WAR – PART II
• CHAPTER EIGHTEEN - THE SECOND WORLD WAR – PART III 1943-1945
• CHAPTER NINETEEN - ALL THE QUEEN’S HORSES AND ONE OF THE QUEEN’S MEN Mrs ...
• CHAPTER TWENTY - POST-WAR WARRIORS New York and London 1946-1950
• CHAPTER TWENTY-ONE - THE FABULOUS FIFTIES: TWO BEAUTY QUEENS AND THE MAN WHO ...
• CHAPTER TWENTY-TWO - SHOW TIME 1955-1959
• CHAPTER TWENTY-THREE - LAST ACTS 1960-1962
• CHAPTER TWENTY-FOUR - THE FINAL YEARS 1960-1966
• CHAPTER TWENTY-FIVE - TAXING TIMES- THE AFTERMATH 1966-1989
• Epilogue
• Acknowledgements
• Notes and Sources
• Bibliography
• Index