- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Marketing Yourself to the Top Business Schools
About This Book
Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including:
* Tips on matching your strengths and interests with those of your target schools
* Candid interviews with admissions directors and alumni
* Advice on writing focused, persuasive essays
* Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked
* Ratings of the top programs from U.S. News & World Report
"This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process." --"Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions." --Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration
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Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Acknowledgments
- Contents
- Prologue
- 1: The Importance of Personal Positioning
- 2: Market Research
- 3: Managing the Details
- 4: Tips for the GMAT
- 5: Personal Positioning
- 6: Diversity and Your Personal Positioning
- 7: Writing
- 8: The EssaysâCommon Themes, Examples, and Analysis
- 9: Interviews: The Inside Story
- 10: Packaging the Product
- 11: The Envelope, Please
- 12: From the Horse's Mouth: Advice from Top Admissions Directors
- Appendixes
- Index