Marketing Yourself to the Top Business Schools
eBook - ePub

Marketing Yourself to the Top Business Schools

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing Yourself to the Top Business Schools

Book details
Table of contents
Citations

About This Book

Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including:
* Tips on matching your strengths and interests with those of your target schools
* Candid interviews with admissions directors and alumni
* Advice on writing focused, persuasive essays
* Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked
* Ratings of the top programs from U.S. News & World Report
"This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process." --"Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions." --Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration

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Information

Year
2008
ISBN
9780470301531
Edition
1
Subtopic
Study Guides

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Acknowledgments
  6. Contents
  7. Prologue
  8. 1: The Importance of Personal Positioning
  9. 2: Market Research
  10. 3: Managing the Details
  11. 4: Tips for the GMAT
  12. 5: Personal Positioning
  13. 6: Diversity and Your Personal Positioning
  14. 7: Writing
  15. 8: The Essays—Common Themes, Examples, and Analysis
  16. 9: Interviews: The Inside Story
  17. 10: Packaging the Product
  18. 11: The Envelope, Please
  19. 12: From the Horse's Mouth: Advice from Top Admissions Directors
  20. Appendixes
  21. Index