Competing for Customers and Winning with Value
eBook - PDF

Competing for Customers and Winning with Value

Breakthrough Strategies for Market Dominance

  1. 213 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Competing for Customers and Winning with Value

Breakthrough Strategies for Market Dominance

Book details
Table of contents
Citations

About This Book

This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that will generate breakthrough strategies for market dominance. The previously fashionable metrics of customer satisfaction have proven to be poor predictors of business performance, whereas the linkages between customer value and performance measures such as market share and profitability have been identified and documented. Value has been shown to be one of the best predictors of market share and customer loyalty available. Developing a system to harness value as a competitive weapon is an essential next step.Competing with Customers presents a competitive planning template that enables organizations to actually harness their value creation and delivery systems to enhance their market performance. It is a planning system that focuses at the level where the organization makes money: selling products or services to people in specific markets or market segments. Readers will discover a clear blueprint for crafting breakthrough, value-added strategies. For many readers, it will challenge the way they look at their competition, their markets, and their industries. Competition will never look the same.!

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Yes, you can access Competing for Customers and Winning with Value by R. Eric Reidenbach, Reginald W. Goeke in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
ASQ Quality Press
Year
2006
ISBN
9780873895439
Topic
Business
Subtopic
Customer Relations
Index
Business

Table of contents

  1. Cover
  2. Title page
  3. Copyright
  4. Contents
  5. List of Tables and Figures
  6. Preface
  7. Introduction
  8. Part I: The Competitive Foundation
  9. Part II: The Competitive Planning Process
  10. Part III: Competitive Planning Deployment
  11. Appendix A Technical Notes on Value Measurement
  12. Appendix B Environmental Trend Analysis
  13. Appendix C Competitive Market Planning Forms
  14. Glossary
  15. References
  16. Index