Tame Your Tiger
eBook - ePub

Tame Your Tiger

How to stop your product business eating you alive

  1. 232 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Tame Your Tiger

How to stop your product business eating you alive

Book details
Table of contents
Citations

About This Book

Does your product business feel unpredictable, slightly terrifying, and hungry for money?
If so, you're not alone.

Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.

But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.

Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.

In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.

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Information

Year
2023
ISBN
9781788604062

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Chapter 1: Do you have a tiger in your business?
  7. Chapter 2: The anatomy of a tiger
  8. Chapter 3: The bite – the top teeth
  9. Chapter 4: The bite – the bottom teeth
  10. Chapter 5: Understanding the size of your tiger’s tail
  11. Chapter 6: The tail – creating a plan
  12. Chapter 7: The stomach
  13. Chapter 8: What have sales got to do with it?
  14. Chapter 9: Becoming a tiger tamer
  15. Final thoughts
  16. Additional resources
  17. Get in touch
  18. Further reading
  19. Appendix 1: If you do nothing else
  20. Appendix 2: List of formulas used
  21. Appendix 3: Glossary of terms
  22. Index
  23. Acknowledgements
  24. About the author