- 232 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
Does your product business feel unpredictable, slightly terrifying, and hungry for money?
If so, you're not alone.
Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.
But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.
Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.
In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.
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Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Chapter 1: Do you have a tiger in your business?
- Chapter 2: The anatomy of a tiger
- Chapter 3: The bite â the top teeth
- Chapter 4: The bite â the bottom teeth
- Chapter 5: Understanding the size of your tigerâs tail
- Chapter 6: The tail â creating a plan
- Chapter 7: The stomach
- Chapter 8: What have sales got to do with it?
- Chapter 9: Becoming a tiger tamer
- Final thoughts
- Additional resources
- Get in touch
- Further reading
- Appendix 1: If you do nothing else
- Appendix 2: List of formulas used
- Appendix 3: Glossary of terms
- Index
- Acknowledgements
- About the author