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eBook - PDF
Entrepreneurial Marketing
A Blueprint for Customer Engagement
Beth Goldstein
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- 376 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Entrepreneurial Marketing
A Blueprint for Customer Engagement
Beth Goldstein
Book details
Table of contents
Citations
About This Book
Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
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Yes, you can access Entrepreneurial Marketing by Beth Goldstein in PDF and/or ePUB format, as well as other popular books in Business & Small Business. We have over one million books available in our catalogue for you to explore.
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Table of contents
- ENTREPRENEURIAL MARKETING - FRONT COVER
- ENTREPRENEURIAL MARKETING
- COPYRIGHT
- BRIEF TABLE OF CONTENTS
- DETAILED TABLE OF CONTENTS
- PREFACE
- ACKNOWLEDGMENTS
- ABOUT THE AUTHOR
- CHAPTER 1 - MARKETING USING AN ENTREPRENEURIAL LENS
- CHAPTER 2 - UNDERSTANDING YOUR ECOSYSTEM
- CHAPTER 3 - IDENTIFYING YOUR CUSTOMERSâ JOURNEY
- CHAPTER 4 - LISTENING TO THE VOICE OF THE CUSTOMER
- CHAPTER 5 - MANAGING COMPETITION AND INERTIA
- CHAPTER 6 - CREATING BRAND ENGAGEMENT
- CHAPTER 7 - DESIGNING MARKETING PARTNERSHIPS THAT EMPOWER GROWTH
- CHAPTER 8 - CREATING SALES PROCESSES AND SYSTEMS
- CHAPTER 9 - SOLUTION SELLING
- CHAPTER 10 - DOING WELL WHILE DOING GOOD
- CHAPTER 11 - DEPLOYING OMNICHANNEL MARKETING TO CREATE CUSTOMER ENGAGEMENT
- CHAPTER 12 - LEVERAGING OLD SCHOOL MARKETING TACTICS
- CHAPTER 13 - USING DATA AND PASSION TO MOVE FROM IDEA TO MARKET
- REFERENCES
- INDEX