The Rise Framework
eBook - ePub

The Rise Framework

A Proven Way to Inspire, Unify, and Elevate Your Business

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Rise Framework

A Proven Way to Inspire, Unify, and Elevate Your Business

Book details
Table of contents
Citations

About This Book

Every business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. Within The Rise Framework, Doug Harrison identifies 10 Mind Traps that business owners, marketers, and sales professionals should actively replace when presenting their proposition to customers or clients.

Companies lose many prospective clients by being an OverExplainer, Copy Catter, Feature Lister, Glorifier, Tactician, Day Jobber, Pillar Pitcher, Defender, Schmoozer, or Interrogator. Mind Traps occur when individuals operate in a "first-person" mindset that focuses more on what they do instead of why they matter. Scaling Expert Doug Harrison, who has supported over 1, 000 businesses reveals how to leverage a "third-person" mentality built upon deep empathy for the customer journey to own and claim the best of who you can be.

The Rise Framework reveals an approach to replace worn out elevator pitches and generic marketing with an inspiring tiered explanation of a brand's unique distinctions that works for every situation. Harrison's approach clearly outlines how brands and businesses can uniquely claim their distinct Promise, Pillars, Proof Points, and Power Plant to power their entire organization with ten relatable case studies to illustrate how quickly sales, marketing, operations and culture can be elevated when a brand realizes their full meaning and potential.

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Yes, you can access The Rise Framework by Doug Harrison, Victoria Sassine in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Morgan James Publishing
Year
2023
ISBN
9781631959523
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Table of Contents
  5. Foreword
  6. Preface
  7. Introduction
  8. PART ONE: Illuminate Seeing behind Your Own Curtain
  9. PART TWO: Rise Inspiring, Unifying, and Elevating Your Mission, Your Brand, and All Aspects of Your Business
  10. PART THREE: Rise in Action Inspiring Case Studies Leveraging the Rise Framework
  11. PART FOUR: Time to Rise Defining the Steps for Your Rise and Illustrating My Own
  12. Acknowledgments . . . and Statements of Deep Appreciation
  13. About the Author
  14. Endnotes