Make Ours Marvel
eBook - ePub

Make Ours Marvel

Media Convergence and a Comics Universe

  1. 364 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Make Ours Marvel

Media Convergence and a Comics Universe

Book details
Table of contents
Citations

About This Book

The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company's iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success.

Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company's attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel's success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel's narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.

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Yes, you can access Make Ours Marvel by Matt Yockey in PDF and/or ePUB format, as well as other popular books in Literature & Comics & Graphic Novels Literary Criticism. We have over one million books available in our catalogue for you to explore.

Information

Publisher
University of Texas Press
Year
2017
ISBN
9781477312520
Topic
Literature
Subtopic
Comics & Graphic Novels Literary Criticism
Index
Literature

Table of contents

  1. Cover
  2. Series Page
  3. Title Page
  4. Copyright
  5. Contents
  6. Acknowledgments
  7. Introduction. Excelsior! Or, Everything That Rises Must Converge
  8. 1. Reforming the ā€œJusticeā€ System: Marvelā€™s Avengers and the Transformation of the All-Star Team Book
  9. 2. Man Without Fear: David Mack, Daredevil, and the ā€œBounds of Differenceā€ in Superhero Comics
  10. 3. ā€œThis Female Fights Back!ā€: A Feminist History of Marvel Comics
  11. 4. ā€œShare Your Universeā€: Generation, Gender, and the Future of Marvel Publishing
  12. 5. Breaking Brand: From NuMarvel to MarvelNOW! Marvel Comics in the Age of Media Convergence
  13. 6. Marvel and the Form of Motion Comics
  14. 7. Transmedia Storytelling in the ā€œMarvel Cinematic Universeā€ and the Logics of Convergence-Era Popular Seriality
  15. 8. The Marvel One-Shots and Transmedia Storytelling
  16. 9. Spinning Webs: Constructing Authors, Genre, and Fans in the Spider-Man Film Franchise
  17. 10. Playing Peter Parker: Spider-Man and Superhero Film Performance
  18. 11. Spotting Stan: The Fun and Function of Stan Leeā€™s Cameos in the Marvel Universe(s)
  19. 12. Schrƶdingerā€™s Cape: The Quantum Seriality of the Marvel Multiverse
  20. Notes on Contributors
  21. Index