Promoting Fashion
eBook - ePub

Promoting Fashion

Barbara Graham, Caline Anouti

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  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Promoting Fashion

Barbara Graham, Caline Anouti

Book details
Table of contents
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About This Book

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

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Yes, you can access Promoting Fashion by Barbara Graham, Caline Anouti in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Industria de la moda y textil. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Laurence King Publishing
Year
2022
ISBN
9781529429947
Topic
Negocios y empresa
Subtopic
Industria de la moda y textil

Table of contents