The Routledge Companion to Advertising and Promotional Culture
eBook - ePub

The Routledge Companion to Advertising and Promotional Culture

  1. 404 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Routledge Companion to Advertising and Promotional Culture

Book details
Table of contents
Citations

About This Book

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment.

With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

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Yes, you can access The Routledge Companion to Advertising and Promotional Culture by Emily West, Matthew P. McAllister, Emily West, Matthew P. McAllister in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
ISBN
9781000859287
Edition
2
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. List of Figures
  8. List of Tables
  9. Notes on Contributors
  10. Acknowledgments
  11. 1 Introduction
  12. Section I Historical Perspectives on Advertising and Promotion
  13. Section II Promotional Industries
  14. Section III Advertising Audiences
  15. Section IV Advertising Identities
  16. Section V Advertising and/in Crisis
  17. Section VI Promotion and Politics
  18. Section VII Promotionalism and Its Expansions
  19. Section VIII Advertising, Promotion, and the Environment
  20. Index