Social Media Mobile Marketing: New age of commercially lucrative relationships
eBook - PDF

Social Media Mobile Marketing: New age of commercially lucrative relationships

  1. 220 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Social Media Mobile Marketing: New age of commercially lucrative relationships

Book details
Table of contents
Citations

About This Book

Smartphones are now practically an essential item for most of the world. Businesses that do not make use of this modality are bound to lose out to major corporations that are already trying to dominate this segment. COVID-19 has made it a matter of urgency to make use of the internet in new and imaginative ways. In a market with dwindling customers, it makes sense to find as many ways as possible of reaching them. This book will discuss the opportunities that social media and the internet generally present. Simultaneously, this book highlights the limitations of these modalities in terms of engaging customers that may be used to the old-fashioned way of getting to know brands and establishing a personal relationship with them.

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Yes, you can access Social Media Mobile Marketing: New age of commercially lucrative relationships by Kavita Singh in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Society Publishing
Year
2023
ISBN
9781774696644
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. ABOUT THE AUTHOR
  5. TABLE OF CONTENTS
  6. List of Figures
  7. List of Abbreviations
  8. Preface
  9. Chapter 1 Introduction to Social Media Marketing
  10. Chapter 2 Constructing an Online Community for Marketing Purposes
  11. Chapter 3 Social Aspects of the Internet and Marketing
  12. Chapter 4 Visibility and Influences in e-Marketing
  13. Chapter 5 Communicating Online for Marketing Purposes
  14. Chapter 6 The Sharing Economy Online
  15. Chapter 7 Evolution of Social Media Towards e-Commerce
  16. Chapter 8 Online Communities in a Marketing Paradigm
  17. Chapter 9 Concluding Remarks
  18. Bibliography
  19. Index
  20. Back Cover