Managing Tourism Enterprises
eBook - ePub

Managing Tourism Enterprises

Start-up, Growth and Resilience

  1. 192 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Managing Tourism Enterprises

Start-up, Growth and Resilience

Book details
Table of contents
Citations

About This Book

Managing Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. This book describes and includes essential business planning and teaching tools, such as: ¡ The feasibility analysis, marketing plan, and strategic planning tools.¡ Lecture slides for each chapter.¡ Case studies with discussion questions. This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.

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Yes, you can access Managing Tourism Enterprises by Rob Hallak, Craig Lee in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
CAB International
Year
2023
ISBN
9781789249446
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. Contents
  5. 1 Conceptual Foundations of Tourism Enterprises
  6. 2 Entrepreneurship and New Ventures
  7. 3 Creativity and Innovation
  8. 4 Marketing, Service Quality and Distribution
  9. 5 Business Strategy and Growth
  10. 6 Human Capital and Human Resources
  11. 7 Leadership for Tourism Enterprises
  12. 8 Sources of Financial Capital
  13. 9 Managing Financial Performance
  14. 10 Social Capital and Business Networks
  15. 11 Crisis Management and Entrepreneurial Resilience
  16. 12 Digital Disruption and New Business Models
  17. 13 Template 1: Marketing Planning and Strategy
  18. 14 Template 2: Feasibility Analysis
  19. Index
  20. Back Cover