Behavioral Economics
eBook - ePub

Behavioral Economics

The Basics

Philip Corr, Anke Plagnol

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Behavioral Economics

The Basics

Philip Corr, Anke Plagnol

Book details
Table of contents
Citations

About This Book

The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but also to influence them, whether the aim is to enable citizens to lead healthier and wealthier lives, or to turn browsers into buyers.

Revised and updated throughout with fresh current-event examples, Behavioral Economics: The Basics provides a rigorous yet accessible overview of the field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. The book showcases how behavioral economics is rooted in some now-old (philosophical, political, and moral) ideas surrounding economics, and in an important sense is a modern expression of some long-standing criticisms of mainstream economics. It contrasts the neoclassical economic perspective (ECON) with a more realistic perspective (HUMAN – the flesh-and-blood economic agent who is not perfect in all respects but who manages to do the best under limitations and constraints).

This is a comprehensive overview of the whole field, covering all the main areas, presented in a rigorous yet accessible form. It should especially appeal to students, those with an interest in applying behavioral economic knowledge in their professional life, and anyone who wants to know how they are being influenced every day of their lives by (usually unseen) behavioral insights.

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Information

Publisher
Routledge
Year
2023
ISBN
9781000839883
Edition
2
Topic
Economics
Subtopic
Economic Theory
Index
Economics

Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. Preface
  8. 1 What Is Behavioral Economics and Why Is It Important?
  9. 2 Behavioral Economics in Retrospect: How and Why It Started
  10. 3 ECON: Homo Economicus
  11. 4 Human: Homo Psychologicus
  12. 5 The Power of Social, Emotional, and Personality Factors
  13. 6 Nudge: Whys, Ways, and Weasels
  14. 7 Sell! Commercial and Political Persuasion
  15. Glossary
  16. Index