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You must choose between two machines that cost about the same. One firm's salespersoncalls and emails, but clearlyyou're just a target.Another firm's salespersonis considerate, respectful, empathetic and focusedon your needs. Who gets the sale? It's obvious, but then why do salespeople opt for high-pressure tactics instead of empathy?Sales expert David Priemer saysthey don't know any better andshows whyempathy, science and execution beat high pressure every time.
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- Sell the Way You Buy