- 152 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
With the methodology of eye-tracking experiments, in-depth interviews, and large-scale questionnaires across cities, this book provides a panoramic vision of digital reading and social interaction among the new generations in China.
Growing up under the background of social transformation, cultural integration, and technological progress, digital reading of the Chinese net generation presents complex characteristics. People born in the 1980s and 90s are better educated, have democratic consciousness, and have strong motivations for self-expression. Meanwhile, reading behaviours affect their content production, virtual identities, and socialization in the real world. The immense need for digital content fuels the digital reading industries. Internet literature, social media articles, reading apps, and e-reader devices have also benefited from media content and interface innovation in the market. This book provides a solid scientific foundation for reading promotion and guiding strategies in the context of digital media and offers empirical evidence for policy formulation of reading promotion and spiritual civilization in the digital age.
The authors expand the perspective of communication studies on digital reading and analyze how the youth reads on digital devices and creates content for interest or profit. The book will be a great read for students and scholars of mass communication, media studies, and digital publishing.
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Table of contents
- Cover Page
- Half Title page
- Title Page
- Copyright Page
- Contents
- Preface
- Acknowledgments
- Introduction
- 1 Digital media industries and the reading revolution in China
- 2 Net generation and digital reading patterns
- 3 Reading news on apps and the cognition process
- 4 Digital reading consumption behaviour model
- 5 Virtual identities and reading culture
- 6 Become writers in cyberspace
- 7 Reading for all in the digital era
- Conclusion: The reading brain and the future
- Index