Entrepreneurship
eBook - PDF

Entrepreneurship

  1. 512 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Entrepreneurship

Book details
Table of contents
Citations

About This Book

Entrepreneurship, 5 th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture.

The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies—enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.

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Yes, you can access Entrepreneurship by Andrew Zacharakis, William D. Bygrave in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2019
ISBN
9781119601203
Edition
5
Topic
Business
Subtopic
Entrepreneurship
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Preface
  5. Contents
  6. Chapter 1 The Power of Entrepreneurship
  7. Chapter 2 The Entrepreneurial Process
  8. Chapter 3 Opportunity Recognition, Shaping, and Reshaping
  9. Chapter 4 Prototyping Your Ideas
  10. Chapter 5 The Importance of Business Models
  11. Chapter 6 Entrepreneurial Marketing
  12. Chapter 7 Building The Founding Team
  13. Chapter 8 The Business Planning Process
  14. Chapter 9 Building Your Pro Forma
  15. Chapter 10 Raising Money for Starting and Growing a Business
  16. Chapter 11 Debt and Other Forms of Financing
  17. Chapter 12 Legal and Tax Issues, Including Intellectual Property
  18. Chapter 13 Entrepreneurial Growth
  19. Chapter 14 Social Entrepreneurship
  20. Glossary
  21. Index
  22. EULA