- 432 pages
- English
- PDF
- Available on iOS & Android
About This Book
Research Methods For Business, 8th Australia and New Zealand Edition explains the principles and practices of using a systematic, organised method for solving problematic issues in business organisations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themesâIntroduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Reportâthe text enables students to develop the skills and knowledge required to successfully create, conduct, and analyse a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
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Table of contents
- Cover
- Title Page
- Copyright
- Contents
- About the Authors
- Preface
- Chapter 1 Introduction to Research
- Chapter 2 The Scientific Approach and Alternative Approaches to Investigation
- Chapter 3 Defining the Management Problem
- Chapter 4 Defining the Research Problem
- Chapter 5 The Critical Literature Review
- Chapter 6 Theoretical Framework and Hypothesis Development
- Chapter 7 Elements of Research Design
- Chapter 8 Interviews
- Chapter 9 Observation
- Chapter 10 Administering Questionnaires
- Chapter 11 Experimental Designs
- Chapter 12 Measurement of Variables: Operational Definition
- Chapter 13 Measurement of Variables: Scaling, Reliability and Validity
- Chapter 14 Sampling
- Chapter 15 Quantitative Data Analysis
- Chapter 16 Quantitative Data Analysis: Hypothesis Testing
- Chapter 17 Qualitative Data Analysis
- Chapter 18 Conclusions
- Chapter 19 The Research Report
- A Final Note to Students
- Statistical Tables
- Glossary
- Bibliography
- Index
- EULA