How do I market my restaurant to prospective customers?
Do loyalty programs really work?
How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck?

By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more.

Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes, you can access Restaurant Marketing for Owners and Managers by Patti J. Shock, John T. Bowen, John M. Stefanelli in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Hostelería, viajes y turismo. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Wiley

Year

2013

ISBN

9781118395080

Edition

Topic

Negocios y empresa

Subtopic

Hostelería, viajes y turismo

Cover
Title Page
Copyright Page
CONTENTS
Preface
1 Introduction: What Am I Getting Myself Into?
2 Location: Where Am I Going to Put This Place?
3 Environmental Analysis: What Am I Up Against?
4 Identifying Markets: Who Are My Customers and What Do They Want?
5 Menu Development: What Should My Sales Kit Look Like?
6 Pricing: What Should I Charge for This Stuff?
7 Service: How Do I Get My Staff to Give the Right Amount of Attention?
8 Other Income Streams: How Much Extra Stuff Can I Sell?
9 Communications: How Do I Get on the Guest’s Radar Screen?
10 Technology: How Do I Surf My Way to Success?
11 Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost?
Resources
Index