Sustainable Business
A One Planet Approach
- 456 pages
- English
- PDF
- Available on iOS & Android
Sustainable Business
A One Planet Approach
About This Book
What is a 'one planet' approach to sustainable business? Why is it important? What are businesses doing to achieve sustainability? What do business leaders need to learn?
Sustainable Business: A One Planet Approach is a textbook for contemporary business. Recognizing the realities of global sustainability challenges, this book covers the knowledge, frameworks and techniques that will underpin emerging solutions to those challenges. Published in association with WWF (The World Wide Fund for Nature) Sustainable Business is an ideal basis for students at both undergraduate and postgraduate level looking to master an understanding of the relationship between sustainability and business. Edited by three influential figures from sustainable business education, and co-authored by several leading academics, this book offers a wealth of insight and interpretation into new ways of doing business that have a positive impact on people, planet and prosperity.
In addition to the many case studies and real-life examples included throughout the book, lecturer slides and recommended web links can be accessed at www.wiley.com. Sustainable Business also includes a foreword by Yolanda Kakabadse, President of WWF. The Editors are co-founders of the One Planet MBA at Exeter University, UK and Directors of OPEN for Business (One Planet Education Network).
Frequently asked questions
Table of contents
- Cover
- Title Page
- Copyright
- Contents
- Foreword
- Preface
- About the Authors
- 1 Challenging: An Overview of Our One Planet Predicament
- 2 Changing: Towards a One Planet Approach
- 3 Leading
- 4 Valuing
- 5 Collaborating
- 6 Strategizing: Does Your Business Have a Strategy for a Resource Depleted World?
- 7 Organizing
- 8 Investing: Responsible Investment and its Role in a Sustainable Economy
- 9 Innovating
- 10 Operating: The Sustainable Supply Chain
- 11 Marketing: Sustainability Marketing: Building Relationships for One Planet Living
- 12 Accounting
- 13 Entrepreneurship
- 14 Transitioning: What Does Sustainability for Business Really Mean? And When is a Business Truly Sustainable?
- 15 Conclusion: A One Planet Approach
- Index
- EULA