Marconomics
eBook - PDF

Marconomics

Defining Economics through Social Science and Consumer Behavior

  1. 330 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marconomics

Defining Economics through Social Science and Consumer Behavior

Book details
Table of contents
Citations

About This Book

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.

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Information

Publisher
Emerald Group Publishing Limited
Year
2016
ISBN
9781786355652
Topic
Business
Subtopic
Entrepreneurship
Index
Business

Table of contents

  1. Front Cover
  2. Marconomics: Defining Economics through Social Science and Consumer Behavior
  3. Copyright Page
  4. Contents
  5. Author Biography
  6. Acknowledgments
  7. Preface
  8. Abstract
  9. Section I: The Flagging World of Mainstream Classical Economics
  10. Section II: The Shift Toward Behavioral Economics
  11. Section III: Introduction to Marconomics
  12. Section IV: Building Marconomic Models & Society
  13. Section V: Advancing the Future